5 Restaurant Marketing Tips to Follow for Success
Running a restaurant is a challenging endeavor. You have to consider factors such as location, your restaurant concept, and the right tech tools. You’d also be facing challenges such as varying consumer behaviors and unengaged customers.
There’s also restaurant marketing to take care of. How will you get people to know about your restaurant and encourage visits? Are you employing the right marketing strategy for your business?
With over one million restaurants in the US and with the restaurant industry sales projected to reach $789 billion in 2021, there’s no denying that the country’s restaurant industry is huge. However, while this is promising news, this also spells fierce competition for restauranteurs.
Having a good restaurant marketing strategy in place can help your business succeed. It can prompt people to dine in your restaurant and foster customer loyalty. It lets you monitor your establishment’s performance and provide you with valuable data that you can use to gain a better understanding of your clientele.
To help you get started, we’re sharing five restaurant marketing tips that can help you thrive.
5 Marketing Tips for Restaurants
1. Use the power of social media wisely
Social media is a powerful tool. You can use social media platforms to showcase your restaurant by posting compelling high-quality photos or video clips. Promote your offers or feature top-selling dishes, or share photos of your restaurant’s ambience. You can also post tutorials on how to recreate some of your more famous dishes.
Encourage your customers to share their photos of your restaurant or food on their social media channels. This not only creates customer engagement but also opens up your restaurant to a wider network. Don’t forget to track your social media presence.
2. Create a customer loyalty program
Boost customer loyalty by creating a program that incentivizes your customers’ actions. You can go the traditional route with physical cards or can use apps.
3. Use email marketing to your advantage
Email marketing is an effective way to get more people to know about your business. You can use it to grow your mailing list, feature new products, or share discount codes or coupons.
When using email marketing, it pays to make it targeted or personalized. Your customers have different needs—what works for your patrons might not work for someone who has dined in your restaurant once or twice.
Moreover, consider automating your email marketing service to save time.
4. Claim your business listing
One of the easiest and best marketing tips for restaurants is claiming and optimizing your business listing on online directories like Google My Business or Yelp. This ensures that your business information is updated and accurate.
Additionally, this helps establish trust with your audience since a verified local listing means that your restaurant is a legitimate business. A verified business listing also boosts your SEO strategy.
5. List your business on top maps and voice search platforms
One of the best restaurant marketing tips for restaurant owner is listing your business on navigation maps and voice search platforms. This makes it easier for your customers to find you or learn more about you on Google Maps, Waze, or through Alexa or Siri.
iMapping puts your business in front of customers by listing your business information and adding it to top navigation maps and voice search platforms. Find out how iMapping can transform your business today.