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A good marketing effort will be put to waste if it doesn’t reach its intended audience. Local marketing is all about targeting the audience within your area or region, the people who are most likely to go to your establishment and actually make a purchase.

  A business that’s visible to its target audience is more likely to grow, compared to one that has no online presence and is difficult to find.  ...

We outlined the ways you can use Google to reach new customers!

Google has rolled out Driving Mode for its artificial intelligence-powered virtual assistant—Google Assistant. It enables you to use voice commands to control your smartphone, reducing the risks of distracted driving on the road.

Claiming your space on map listings is another step you can take so search engines and potential customers can find your business faster. Let's take a look at some reasons why and how these listings help: 

Our five top tips on how to get more customers. 

What Siri can do for your business and how to get a Siri business listing. 

Going digital is one of the best ways to drive customers to your business. Nowadays, people look more toward searching for what they need online instead of physically looking for it themselves. People either type to search or use voice-enabled devices such as smartphones to ask where the nearest restaurant or shop is. This begs the question: How can your business show up for “near me” searches? 

Getting your business set up online is a great way to gain more customers. Nowadays, if you aren’t found online, then you’re almost non-existent. Even if you’re just starting out, you can be noticed by potential customers if you know how to help consumers find your business online. 

Establishing an online presence and becoming visible online are crucial for any business. Many local businesses are still figuring out how they can improve their online presence, and usually one of the things they are missing is being listed on major maps, such as Google Maps.  

As a business owner, both navigation apps and voice search platforms play a role in your site’s rankings. When you optimize your website and list your business on these, you can boost your overall visibility.  They make it easy for customers and potential clients to look up more information about your business, such as reviews, store hours, and booking options.  

Take a look at the local SEO predictions for 2021, and how you can optimize your local business and make it more digitally competitive next year.