How to Get More Customers for Your Hair Salon
Hair salons rely heavily on foot traffic to generate income, so a steady flow of customers is crucial for the business’s survival. However, the beauty industry is incredibly competitive. According to marketing firm Lockhart Meyer, most hair businesses lose up to 25% of their clients every year.
It can be difficult to attract new customers to your hair salon, especially if there are many other hair salons in your area. However, having a solid online presence can help make your hair salon stand out from the rest. Here, you will learn about a few marketing strategies that you can employ to reach more potential clients and build your hair salon's customer base.
The Best Strategies to Grow Your Hair Salon Clientele
1. Establish an effective marketing strategy for your hair salon
Effective marketing is key for any type of business looking to grow its client base. There’s no one-size-fits-all marketing strategy for all businesses, so it’s crucial to find a strategy that works best for you and can help you achieve your goals.
To begin, narrow down your marketing goals and establish your target customer. You can then decide which marketing channels and strategies to utilize, such as social media platforms and local SEO.
2. Encourage your current customers to leave reviews on your services
Your customers are the best testament to provide genuine recommendations for your service. Encourage them to leave reviews of your hair salon on top online review websites like Google, Facebook, and Yelp. This boosts your authority in your industry and builds your relationship with recurring and potential clients.
3. Offer loyalty and referral rewards to your clients
Customers who are incentivized are more likely to patronize your salon. Provide discounts or promos to loyal customers to encourage them to keep coming back. You can give them a loyalty card that earns rewards, for example. You can also encourage your clients to invite their friends and give them a discount for every successful referral.
4. Make use of Facebook and Google Ads
Running ads helps your content stand out even more online. With Facebook and Google Ads, you can target specific types of customers who are more likely to be interested in what you have to offer.
Over two billion consumers are using map and voice search platforms to find local businesses, and the number is projected to grow over the years. By getting your hair salon listed on these platforms, you can expand your reach, boost your local SEO efforts, and let potential customers know how to reach you. These listings can also display the relevant information customers may want to know about your business and save you time in answering inquiries.
Get your business found more easily by your customers by working with iMapping. iMapping can help get your hair salon listed on the most popular voice search and mapping platforms, letting you connect with thousands of customers in your area who might just be waiting to find you!