Why You Should Add Your Business To Apple Maps
Of the many challenges in running a business, an increasingly important one is promoting its search ability online. It’s no longer enough to simply have a website or social media; it’s now more important than ever to make sure your brick-and-mortar business appears in the newer platforms that people use to search. Adding your business to Apple Maps, the default map system of all Apple devices, is one such way to effectively do so.
But how does adding your business on Apple Maps help, and why should you do it at all?
A Wide Userbase
There are millions of users who primarily use Apple Maps to navigate. Since there are more than 1.3 billion active Apple devices worldwide, you’ll have a bigger potential reach for your business—anywhere from local travelers to international tourists. Moreover, Apple users are known to have higher disposable incomes, so your chances of customers visiting your store and making a purchase after finding you on Apple Maps are likely high.
More Accurate Information
While there’s a chance that Apple Maps can automatically create a listing for your location as more customers visit, it’s likely that the information is pulled from sources other than the owner. Creating and managing your own Apple Maps listing will let you refine your business’s available information, which can lead to increased engagement and more potential customers.
While a simple NAP (Name, Address, Phone number) update will often give markedly better results in Apple Maps, having more information about your business will provide even more ways of reaching you. You’ll also be able to find out and validate which among your platforms actually performs better—are your customers coming to your store straight from your Apple Map listing? Are they visiting your website before paying a visit to your brick-and-mortar shop?
More Access to Siri
Since Apple Maps comes native with iOS, the Siri works seamlessly with it. As voice search becomes less of a novelty and more of a necessity, you’ll find that integrating your business into Apple Maps will allow you to optimize your business for Voice Search—an aspect of digital marketing that’s essential for business growth. That’s not yet mentioning how Siri continues to rise in popularity, thanks to her convenience as a personal assistant and in part to her robotic but on-point sense of humor.
Awareness on a Trusted Platform
Add your Business to Apple Maps with iMapping
Business listing management can be overwhelming, especially if you’re just starting to leverage the power of digital marketing for your business. iMapping offers a hassle-free listing management service that guarantees a boost to your visibility across various listing platforms, maximizing your reach towards potential customers.