Why You Need A Business Listing to Grow Your Dental Practice
How many times have you conducted a "near me" search while looking for local businesses and services? With more people staying at home, site traffic for location-based businesses increased by 40% between January 2020 and July 2021.
As COVID-19 cases start to dwindle, "Dentist near me” has become an increasingly popular keyword search. A 2022 report by the Delta Dental Plans Association state that 94% of adult Americans plan to visit the dentist this year.
Take advantage of this opportunity by updating your NAP (name, address, and phone number) or online business listing. This can help you improve your search engine optimization (SEO), increase traffic to your site, and build your clientele.
What Is NAP?
NAP is essentially the business contact information that you use across the internet. Without it, search engines wouldn’t be able to identify your business as local and so exclude it from local search results. To rank high, however, your NAP needs to be consistent.
What Is NAP Consistency?
NAP consistency means that you’re using the same business information across all online directories, blogs, websites, or social media. The contact info that you listed on Yelp, for example, should be the same data that appears on Google Maps.
How NAP Can Impact SEO Results
Think of your NAP as proof of credibility. Search engines like Google prioritize relevant and trustworthy results. When your NAP is updated and consistent, Google indexes your business as reliable and ranks it higher. This can lead to more website traffic, better leads, and increased conversion. On the other hand, an inconsistent NAP lowers your credibility, which also lowers your search engine ranking.
iMapping understands the importance of updating your local listings so that they remain consistent across major search platforms. Our services include collecting and syncing your business information to mapping services, including Google Maps, Waze, Apple Maps, Here, Bing, and Carplay. We can also connect you to voice search platforms like Alexa, Siri, Google Assistant, Cortana, and Bixby.
How Can I Make Sure I Have NAP Consistency?
There are many ways to make sure that your NAP remains consistent. One is to visit every platform that contains your business listings and correct mistakes, variations, or inaccurate information on your own.
Another way is to use SEO services. Websites like PR.Business, for example, can handle your marketing efforts and make sure that your NAP is up to date across all directories.
What Is Local Listing Management?
Local listing management refers to the practice of continuously updating your NAP data on online platforms that contain your business listing.
The Benefits of Local Listing Management
With local listing management, your information stays fresh, which improves your search engine visibility and increases your website’s click-through rate.
Local listing management can save you the trouble of checking all your business listings. With our services, you can be sure that your information is always updated across different platforms.
With a fresh and accurate business listing, you’ll be able to improve your trust factor among search engines and potential customers.
We Can Help You!
Don’t miss out on the opportunity to gain new traffic and grow your business further. If you need more information on business listing services, feel free to contact our team.