Why It’s Important for Businesses to be on Google Maps

Google Maps Business Listing


Establishing an online presence and becoming visible online are crucial for any business. Many local businesses are still figuring out how they can improve their online presence, and usually one of the things they are missing is being listed on major maps, such as Google Maps.  


Why Being Listed on Google Maps Matters for Your Business 

46% of Google searches have local intent. There has been a 900% increase in “____ near me” or “____close by” searches in a span of two years alone, and 28% of local searches result in purchases.  

Google is also the most popular Maps app with 67% of the overall market, and many say, its service works a lot better than Apple’s. 

These numbers indicate that Google Maps can’t be overlooked when putting together your online marketing strategy for your business. Many people use Google Maps when searching for a business and you will want to ensure that consumers are able to find you on Google Maps 


Why Your Business Needs Positive Reviews on Google Maps  

Prior to engaging with any business, consumers tend to do an online search first. They are more likely to make more informed purchasing decisions that are based on a business’s online reputation and reviews. Note that these components are visible on a Google Maps listing. Customers can also use this platform to know more about a local business or to get in touch. Being visible and having positive reviews on Google Mapcan benefit your business in terms of increasing customer awareness, in-store visits, website traffic, and customer conversion rates.  


Getting Your Business Listed on Google Maps and Other Major Maps 

Listing your business on Google Maps and other major maps while running a business at the same time can be tedious. You need a trusted platform that will put your business at the forefront of search results. With more consumers turning to navigation maps to know more about a local business, having your business listed on major maps will increase your online presence.  

With iMapping, your business information will be collected and synced to major navigation maps like Google Maps as well as Waze and Apple Maps and voice search platforms such as Alexa, Siri, and Google Assistant. 

Get your business listed on all the major maps and voice search platforms with the help of iMappingGet in touch with a representative today.