The #1 Reason Customers Can’t Find Your Local Business

local business


Brand visibility is crucial in today’s market. While there are many small businesses across all industries that do well and make a profit, 20% of small businesses actually fail during their first year. On top of that, only 33% of all small businesses make it past a decade.  

In today’s digital era, brand visibility takes on a different meaning online. To date, there are over 1.6 billion websites on the Internet, and it could be difficult for your website to stand out and be found by potential customers.  

While there may be a myriad of factors your business isn’t getting found, one stands out above them all: your business is not listed on various navigation and voice search platforms.


Where to make sure your business is found

Users not only use voice search platforms and navigation apps to get directions to their desired destinations—they also use it to find new businesses. This can translate to hundreds, even thousands, of potential customers in your local area who could be searching for what you offer.  

Here are some of the main navigation apps and voice search platforms you can get your business listed on.

Top navigation apps


  • Google Maps

This is perhaps the most popular navigation app of them all. Google Maps has over one billion monthly active users.


  • Waze

This GPS navigation app is used by motorists to find the quickest routes to their destinations. Waze uses crowdsourced information to build its data, and it currently has over 140 million unique monthly active users.


  • Apple Maps

Apple Maps are Apple’s counterpart to Google Maps. The app has roughly 200 million monthly active users.


  • Bing Maps

Bing Maps boasts of similar efficiency and is comparable to Google Map's user interface. Those on Microsoft devices use this map app.


  • Apple CarPlay

Apple CarPlay allows you to navigate while driving your car. You can set commands and search for your destinations through voice prompts.


  • Siri

    Digital assistants

Apple's Siri is a digital assistant that you can ask it questions such as “restaurants near me” or “what’s the weather going to be tomorrow”. Siri then responds using information pulled from the internet.


  • Google Assistant

Google Assistant is Google’s response to Apple’s Siri. Like Siri, you can ask Google Assistant anything, and it will respond accordingly.


  • Amazon Alexa

Amazon Alexa is equipped with AI technology. You can use it as a digital assistant, and you can also hook it up to other smart devices for added voice functionality around your home or office.


  • Cortana

Microsoft developed Cortana to be its own digital assistant. It can perform basic tasks and answer questions.


  • Bixby

Bixby is Samsung’s iteration of a digital assistant. You can use it to get directions, set reminders, and get answers to most inquiries.


Get your local business found

These platforms are collectively visited by over two billion users monthly. Voice search platforms and navigation apps are extremely helpful in getting your local business found by new and current customers alike.  

Get your business listed on all these major platforms with iMapping, and boost your brand’s visibility today!