4 Ways to Boost Your Pest Control Marketing and Content Plans
Pest control service providers face tough competition in an industry where around 30,800 contractors operate within the U.S.
How can you most effectively capture your market, including the residential segment, which is expected to take up a 35% share of the total demand?
You need to broaden your marketing strategy—one that will combine word-of-mouth referrals with greater visibility online, where most homeowners and business operators search for your kind of service and expertise.
To make your company stand out and easier to find in text and voice searches, you can do the following:
1. Claim your business listing
Consumers research pest control online. 75% of consumers looking for pest control providers do an online search before booking an appointment. Thus, you need to ensure your brand turns up early in their search.
It's no longer enough to optimize your website and social media accounts to make it easy for search engine crawlers to suggest your company in a related search.
To improve your ranking on a search engine results page, you also need to register your company in Google My Business, Bing Places for Business, Apple Maps, and other search engines as well as navigation apps.
You feed vital business information to an app or search engine when you claim your listing—your contact details, office hours, a description of your services, and even customer reviews to name a few. This makes it easier for people to learn about your company at a glance before going to your website or contacting you for further information.
2. Manage your reviews
Consumers consider online reviews as the fourth most important factor when choosing to transact with a local business. The three main factors are location, price, and verbal referrals. Reviews and ratings now fall under Google's prominence ranking factor. So ask your clients for reviews—72% of customers who get such requests take the time to reply.
At the same time, check online to discover what your clients are already saying about you or what they want from you. Your response is crucial as 20% of those who leave comments expect a response. Meanwhile, 96% of Internet users read the replies to a review to learn more about a business.
3. Discuss your area's top pests in your blog or social media
What pests are the most prevalent within your locality or region? You can review your appointments over the past year and cross-check it with your local health department's list of top pests. Feature helpful content about these insects or rodents on your website or social channels.
4. Highlight your expertise by recognizing employees or projects
You can boost employee engagement and showcase your team's individual skills at the same time by writing about your staff when they reach work anniversaries or get commendations from customers. You can also spread awareness about a recently completed project and the unique process and materials involved to make it successful.
Provide images or videos about the staff or project you wish to promote. Then circulate them as an email or social update.
Choose iMapping to Magnify Your Pest Control Brand
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