Location Data Management: What Is It?
Location data management is the process of making sure that the particular information that identifies the location of your business is current and correct both inside and outside of a company.
Utilizing a consolidated, authority-based location database as the sole source of truth for each company's descriptive information, features, and attributes is the best practice for handling location data. With this, it makes it simple for businesses to manage data centrally and beam it to the web, mobile maps, and GPS systems, such as Google Maps, Waze, and Apple Maps.
Location Data Management is NOT data set up once and done type of situation
The success of local marketing depends heavily on location data success. A company must make sure that the sources providing this data, like Google, and Waze, have access to the most accurate and comprehensive data sources possible.
Today, almost anyone with an online connection can recommend changes to your listing. This indicates that proactive management of location data such as your address and phone number are required for best search results. Inaccurate information not only damages your brand but also affects local rankings. Google will deduct authority points from your account as soon as it notices if your listings are inconsistent.
Real revenue is driven by location data
Google uses the information from each location to assess whether a business should appear in the results, both Android and iOS-based search engines and mobile devices do the same. These recommendations give your local business a higher priority. Customers are increasingly using their phones to make purchases, both offline and in actual stores after a local search. According to Think with Google Within 24 hours of performing a local search on their smartphone, 76% of users visit a physical location, and 28% of those searches result in a purchase.
Customers are using their phones more frequently and are requesting more recommendations from maps and voice search platforms. By actively managing location information, brands have potential to draw in additional customers.
Leveraging Successful Location Data
To appear in search results, businesses must have reliable and relevant geographical information, detailed descriptions of their amenities, and customer reviews. Images may also be included. One of the biggest signals for search engines is accurate, reliable location data.
You can enhance location data, as shown by some of the following examples:
- Ensure that your company is listed under the appropriate "category" on websites like Google. These categories assist consumers categorize the business efficiently.
- If you run a restaurant, post the online menus or daily specials for each location.
- Share specific aspects, like if your business accepts dogs or offers free Wi-Fi, so that customers can obtain a complete picture of your business atmosphere.
- Include keywords in descriptors based on the goods, and services the company provides. This might be a terrific approach to attract new clients, particularly if you're launching a new service or range of goods. For instance, if a restaurant decides to attempt serving "breakfast" on Sundays, utilizing the keyword in local listings will make the restaurant more visible to customers looking for "breakfast" recommendations.
Additionally, you can use iMapping to improve local search ranks. We can help manage each of your brand's listings across all major maps, and voice search platforms making sure the data is accurate.