Local Business Listings to Claim Online Now
Establishing a strong online presence is one of the biggest challenges you might encounter as a business owner. One way you can increase visibility for your brand is by taking claim across several local business listings, such as search engines, local directories, and review websites.
With local business listings, your website can appear in the search results when a person searches for your business name or your products or services whether by typing their query or using voice assistants like Alexa, Siri, or Google Assistant.
Local Business Listings Online You Should Claim
It is ideal to claim multiple business listings to increase your website’s chances of ranking in search engine results pages (SERPs). Google, Bing, and other search engines determine whether your website appears in SERPs using not only the information in your website, but also what comes from the sites linked to it. Here are the top local business listing websites you should claim online now.
Google Maps is a free online mapping app from the world’s largest search engine, Google. Besides giving users directions to a destination, Google Maps also provides 2D and 3D street views of places and their surroundings.
You can create a business profile on Google Maps via Google My Business. If you claim your business on Google Maps, your business, and all the information about it, will appear in the local search results and on Google Maps when users search for your business name or use words related to your business in their search.
Google-owned Waze is a navigational app with millions of users globally. However, even if your business is already listed in Google Maps, you’ll still need to optimize your Waze business listing for Waze users. Once optimized, people using Waze can get the proper directions to your business location and arrive there through the shortest and quickest route possible.
Apple Maps is the default mapping app for users of iOS devices. People can find the location of your business through the search bar or via Siri. Apple Watch users can also access the Maps app for directions to your location.
Originally designed for Nokia devices, Here WeGo (formerly Here Maps) is a traffic navigation app that is now also downloadable on Android and iOS devices. People using the app can find your business and compare travel details using different modes of transportation, travel duration, and cost of transport options.
Powered by Microsoft, Bing Maps is another mapping platform that helps people locate your business. You can access Bing Maps at Bing Places by first creating a Microsoft account. This step is not mandatory, but it is easier to set up and manage your business profile if you have a Microsoft account. If your business is listed in Google Maps, you can import the information from your Google My Business profile listing.
Listing your business not only increases visibility for your brand but also helps builds trust and customer loyalty. Once you take claim of a local business listing, you must provide specific information, including:
- Business name
- Contact number
- Hours of operation
- Brief description of your business
- Business category
- Brand logo
Keep all information accurate and consistent across all sites to improve your SEO. Also, update your listing on each site should there be any changes such as a new location or a new phone number.
Drive More Customers to Your Business
Setting up and managing your business profile in multiple local business listing sites could be time-consuming. iMapping can help optimize your business for navigation and voice-assisted mapping apps to increase your brand’s visibility on the web. Visit imapping.com to learn more about our services.