Top Tips on How to Increase Revenue for Your Hotel
As a hotelier, you’ll agree that boosting sales and revenue for your hotel is a top priority every time you and your managers convene at a board meeting. Not only do you have to create income-generating strategies that appeal to new and repeat customers, but you also must make sure that you don’t go over budget when rolling them out.
If you’re looking for ideas for boosting your hotel’s profitability, consider these top tips on how to increase revenue for your hotel.
Revisit Your Target Audience
Profile the clients that book with you and identify the types of customers you wish to attract, so you can create several guest personas. This way you can build marketing strategies that cater to the specific needs of each guest persona.
Invest in Hotel Staff Training
You may have a well-designed revenue-generating plan, but if your talent pipeline isn’t equipped with the knowledge, skills, and behavior to carry it out successfully, then your hotel could face bigger problems in the long run. Let your hotel staff attend training sessions regularly, so they remain updated with the current hotel management trends and standards and enable them to respond efficiently to your client’s needs.
Upsell and/or Hotel Amenities, Products, and Services
When guests book at your hotel, try offering room upgrades, early check-in, or late check-out. You can also offer breakfast in bed, a bottle of champagne, or premium minibar offerings to enhance your guests’ in-room experience. Cross-selling products and services, like spa treatments, cocktail hour, or pet grooming services, is also a great way to let customers know that you have other amenities inside the hotel.
Strengthen Your Local Network
To increase tourist bookings at your hotel, consider building partnerships with local businesses that offer different activities. This way you can create hotel packages for different guest personas. For example, you can have a hotel package that includes a city tour and a walking food tour for tourists who want to explore the area. For business travelers, the hotel package can include a dinner cruise or a mixer at a local bar. For families, you can include discounted tickets to the zoo or theme park.
Claim Your Business in Local Listing Sites
When you claim your business on mapping apps like Google Maps, Apple Maps, or Waze, people can easily find the location of your hotel, when they search for your hotel or use relevant keywords in their search. People can also see vital information about your business, like its website, contact numbers, photo gallery, and customer reviews, which can help encourage them to book a room at your hotel.
Ensure that Your Website is Easy to Navigate
Potential guests would visit your website first to see the rooms, amenities, and hotel packages you are offering before they book at your hotel. It is important to make sure that you have a well-designed website that visitors can navigate with ease to create a great first impression. You can also install a booking engine on your website or social media to encourage customers to make direct online reservations.