How to get found by customers on Google Maps through a Google My Business listing

How to get found by customers on Google Maps through a Google My Business listing

Local businesses depend on the customers in their surrounding area. One great way for them to find your business is by being listed in Google Maps, Google’s web mapping platform doubles as a local business directory. In fact, your company is probably already listed and is just waiting to be claimed. 

It’s essential to claim your Google My Business listing and optimize it. Here’s why:

  1. It shows up across the entire Google Network
  2. Customers use it to find the correct information about your business

Show Up Across Google

A Google My Business listing appears across the entire Google network. This includes Google Search, Google Assistant, and Google Maps. It helps boost local SEO, which means that when customers search for a “near me” service, your local map listing will appear as part of the results. 

Google also does the hard for you. With an updated profile, they take care of syncing your information across their network and sharing the information with your customers. For example, you’re running extended hours due to the holidays or a special occasion. Simply update your hours on your Google My Business listing, and if customers ask Google about your opening hours, then the information will be displayed. 

Google My Business also accepts reviews from your customers. You can reply to customer reviews from the listing, and all this information becomes visible on Google search.

Give Customers the Right Information

Give Customers the Right Information

Another benefit is giving customers the right and accurate information. Keeping your Google local map listing updated means ensuring that store opening hours, contact numbers, website, store location, and other pertinent details are correct. When customers make a localized search on Google, they are close to the buying stage. They are on the verge of purchasing and simply looking for the right company to buy from. 

For example, if they search for a “dog grooming service near me,” they are already looking for a grooming service for their pet and would likely book an appointment within the day. Statistics show that 88% of consumers that performed a local search using their mobile devices visited the store within 24 hours. 

Accurate Google My Business listing also allows customers to find the correct contact information, such as your phone number, email, or website, where they can get more information about your products and services. 

If your information is outdated or incomplete, there’s a huge chance your customer will go to the competition. Local searches demand instant results, and accuracy plays a significant role in choosing a business to visit. 

Do You Need Help Setting Up Your Google My Business Listing?

Google My Business is not the only platform where you can list your business. There’s Waze, Apple Maps, Bing Maps, Apple CarPlay, and others. iMapping helps you maintain accurate information across these map platforms and customers find your business whenever they’re ready to buy your products and services. 

Get started today with a semi-annual or annual plan.