Why Get an Apple Maps Business Listing
A business that’s visible to its target audience is more likely to grow, compared to one that has no online presence and is difficult to find.
A web mapping service, such as Apple Maps, helps customers and businesses find each other. Whether they’re looking for a local restaurant, bakery, or salon, customers will conduct a search and find more information on a local business using this online service.
In this article, let’s take a look at Apple Maps and why it’s beneficial for local business owners to claim their Apple Maps business listing.
What Is an Apple Maps Business Listing?
Business listings are an online collection of information about local businesses. Think of business listings as a directories, similar to the old-school Yellow Pages, only it’s online. An Apple Maps business listing is like your typical information index, except that accessing this service is exclusively available to Apple users. This includes iOS and Mac users.
A typical business listing displays pertinent business information, such as the business name, store hours, contact details, address, photos, and more. These details show up when customers search for a business online, enabling them to know more about it.
Business listings play an important role in local SEO. They can help improve a business’s reputation, as well as its rankings on search engine results pages. This increased visibility can help customers find your business easily, giving you the potential to drive more conversions, traffic, and sales.
What’s Included in an Apple Maps Business Listing?
A typical Apple Maps business listing includes the following information:
Useful to know
Look Around street view
The Popularity of Apple Maps
Apple Maps is one of the most popular mapping apps in the country. According to Statista, in 2018 alone, it attracted 23.3 million monthly users. It’s also the default mapping app on every Apple device, such as iPads, iPhones, and Macs.
There are currently more than 113 million iPhone users in the U.S., or 47% of all the smartphone users in the country. That’s more than 113 million individuals with access to Apple Maps. That’s for iPhones alone. We haven’t even looked at the number of people who are using iPads and/or Macs.
Moreover, Apple has made an effort to work independently in gathering data and sharing it with its users. It’s updated its maps, making them more detailed and accurate. Apple Maps also integrates with Siri, giving users a more convenient way to navigate. This feature gives them ready access to valuable crowd-sourced business information, including reviews, ratings, and detailed directions.
Perhaps one of Apple Maps’ most appealing features for users is its focus on privacy. If you use Apple Maps for navigation, most data are stored on your device and not in cloud storage. The app also doesn’t keep a record of your search or navigation history.
The Benefits of an Apple Maps Business Listing
So why should you add a business to Apple Maps?
1. Better business visibility
Simply put, an Apple Maps business listing puts you in front of hundreds of millions of Apple users. This gives your business a better online presence, which, in turn, makes you more visible. When you’re listed on Apple Maps, you’re making it easier for potential customers to find and reach out to your business.
2. Public gets access to important business information
With Apple Maps, you can share up-to-date and accurate business information with the public. Aside from information that you’ve added yourself, your existing customers can add their own photos, rate your business, share a review, and more, which brings us to our next point.
3. Boosts business reputation
Besides establishing your online presence, letting existing customers add to the body of information can help make your business look more credible to visitors and potential customers.
Why You Should Claim Your Apple Maps Business Listing
Helps boost your local SEO
Local SEO means you’re optimizing your website to attract and engage local customers. Not focusing on your local SEO can make it difficult for customers to find your business or learn more about it, which can negatively impact your business.
Having a verified Apple Maps business listing, provided that it’s optimized, means that your website link is readily available to the public. This translates to an increase in the relevant traffic that flows to your site.
You’d be surprised to find that 76% of individuals who do a mobile search for nearby establishments visit that establishment within the day. Of these “nearby” searches, 28% result in a purchase, further cementing the fact that a verified listing can help increase conversions and drive sales.
Enables you to interact with customers
Reviews can improve your reputation, or they can adversely affect your business. It’s impossible to please everyone, and you might get the occasional negative review.
If a customer sees that you’re taking the time to respond to positive reviews, this can help boost your reputation. How you choose to respond to negative reviews can also have an impact on customer perception. For you to be able to respond to both positive and negative reviews, you need to claim your listing.
Establishes your legitimacy
Claiming your listing establishes that your business is valid. It also verifies that you own that business. Further, having a verified listing means that all information related to your business is accurate and up-to-date.
How to Add a Business to Apple Maps
You might be wondering, “How do I add my business to Apple Maps?”
One of the easiest ways to add a business to Apple Maps is with iMapping. iMapping adds and syncs your business information to all the major navigation apps, such as Apple Maps, Google Maps, and Waze, as well as major voice search platforms, including Alexa, Siri, Google Assistant, and more.
With iMapping, customers can easily locate and discover more about your business. Find out what iMapping can do for your business today.