7 Tips to Increase Customers for Your Dog Grooming Business

Pets play a significant role in our lives. They’re considered members of the family and are showered with just as much love and attention. More than half of the global population owns a pet, with 33% owning a dog

Dogs are truly man’s best friend, making it no surprise that pet services such as dog grooming businesses have risen in popularity. Pet owners only want the best for their furry loved ones—but with dog grooming services promising this left and right, how do you make yours stand out? 

We’ve listed 5 winning tips to increase your customers.

Invest in a professional website

The SEO Tribunal reports that 97% of customers discover local businesses by searching online. To appear in search results, you need a professionally designed website that’s SEO optimized. Your website must contain important business information like opening hours, FAQs, services offered, and your appointment process. To be more effective, hire a credible web designer to create your site.

Be active in social media

Social Media, Dog Groomer, iMapping

According to Smart Insights, more than half of the world’s population uses social media. There’s a high chance that your target customers are on either Facebook, Instagram, or TikTok, but you’d miss them if your business doesn’t have an active presence on these platforms.

Create quality content and engage with followers consistently on social media.

Highlight customer reviews

Now that you have a website and social media profiles, encourage customers to leave honest reviews of your service. Respond publicly to these reviews and thank them for patronizing your services. If there are negative reviews, don’t ignore or delete them. Respond to them positively and follow up further with the customer via private message. Make sure to resolve the concern to show future customers that your business values its clients. 

List in navigational platforms

The “near me” search term has exploded by over 900% in the past years. Customers are using navigational platforms to look for local businesses and 88% of these searches call or visit within the day. Tap into this potential opportunity by listing your business in Google Maps, Waze, Bing +Car Play, and Apple Maps. 

iMapping helps collect and sync your business information across these maps and voice search platforms like Apple Siri, Google Assistant, and Cortana. 

Ask for client referrals

Ask for client referrals, Dog groomer, iMapping

Your loyal clients are your best advertisers, and potential customers most often trust recommendations from friends. Don’t be shy to ask satisfied clients to refer you to their network. You can even offer a referral bonus to encourage them to spread the word about your grooming services. 

Reward loyal customers

Dog grooming services thrive on recurring business. The best way to get repeat customers is to reward their loyalty. Be creative in your rewards program and offer discounts and treats for successive visits.

Design appealing promotional products

Stand out from the competition by using promotional items like matching owner-pet accessories, shirts, collars, and bag tags. Give these out to furparent customers and watch them become walking advertisements for your business.

Gain success through visibility

Expanding the reach of your dog grooming business is easier with an effective marketing plan. These tips will help you to attract loyal customers by ensuring your business reaches them. 

iMapping helps local businesses like dog grooming services become more visible to clients looking for them. Call us at 844-528-8569 to learn about our services. We’ll bring you a few paws closer to where you want to be!