6 Reasons Why Map Listings Are Crucial to Business Success
Consumers rely on online map platforms not only for planning their commute or determining the best route to their destination. These location-based tools are now becoming search engines in their own right. Map listings can show not just a store's business hours and payment systems but also reviews about them and their activities.
Claiming your space on map listings is another step you can take so search engines and potential customers can find your business faster. Let's take a look at some reasons why and how these listings help:
1. Many online searches are location-related.
Thirty percent of searches, particularly by mobile users, have something to do with finding locations. Almost 90% of Internet searchers look for locations on Google Maps.
2. Location-related searches often precede sales.
Nearly 80% of location-based mobile searches end with a purchase. Almost 20% of consumers who look up shop locations buy within the day.
3. Claiming your business on a map listing improves your visibility.
When you get your business on major online map platforms, you give search engines plenty of information that makes your company findable. It becomes easier for web crawlers to know whether your location, type of industry, products, and services match a query. If it does, especially if your address is close to the user's location, this may earn you a top spot on a search engine results page.
4. Your map listings supply accurate information about your business.
When you get your company listed on a map listing, your business name and other details will verify your existence. This prevents anyone else from posting wrong information or stealing your identity.
The last thing you want is to confuse and frustrate your would-be customers with different store hours or address information.
5. Consistent details across platforms build trust.
Consumers are likely to become followers of your brand when your location, contact details, and other information are the same on your website, social media, and map listings.
6. Engagement is now possible through the reviews and ratings feature.
You can encourage customers to share their positive experiences with others by creating a review link so they can write their feedback. Without your prompting, Google Maps users can also leave a review that others will be able to view when they look at the profile of your business. Meanwhile, Apple Maps recently introduced its Ratings and Photos feature.
iMapping Can Help Maximize Your Map Listings
Our team can help make your business more discoverable on the major map and voice search platforms: Google Maps, Waze, Alexa, Siri, and more. Contact us today for more information about iMapping's plans and how we can help you maximize your map listings.