Hair salons rely heavily on foot traffic to generate income, so a steady flow of customers is crucial for the business’s survival. However, the beauty industry is incredibly competitive. According to marketing firm Lockhart Meyer, most hair businesses lose up to 25%...
Brand visibility is crucial in today’s market. While there are many small businesses across all industries that do well and make a profit, 20% of small businesses actually fail during their first year. On top of that, only 33% of all small businesses make it past a...
A good marketing effort will be put to waste if it doesn’t reach its intended audience. Local marketing is all about targeting the audience within your area or region, the people who are most likely to go to your establishment and actually make a purchase. If you’re...
A business that’s visible to its target audience is more likely to grow, compared to one that has no online presence and is difficult to find. A web mapping service, such as Apple Maps, helps customers and businesses find each other. Whether they’re looking for a...
Google has rolled out Driving Mode for its artificial intelligence-powered virtual assistant—Google Assistant. It enables you to use voice commands to control your smartphone, reducing the risks of distracted driving on the road. Distracted driving causes a lot of...
