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Why map listings matter to your business

More than ever before, customers are relying on maps and navigation apps to access information about local businesses. As of 2021, an estimated 67.6% of smartphone users were already utilizing navigation maps, and this trend is expected to continue to grow in recent years.

Approximately 27% of the global population presently utilizes navigation applications.

Regardless of what they are seeking, whether it’s a restaurant, a barber shop, or a gas station, customers can effortlessly locate their desired destinations through a quick search on popular platforms such as Google Maps, Waze, Apple Maps, Here, Bing, or CarPlay. These applications offer comprehensive details about businesses, including reviews, operating hours, restaurant menus, and even booking options.
Why map listings matter to your business
Customer with imapping

Voice search can help
you attract more customers

Currently, about 76% of users engage in weekly voice searches to discover local businesses, from restaurants to home service companies. A significant 46% of users embrace this technology on a daily basis to swiftly obtain physical addresses or product details of businesses. Voice search assistants like Siri, Google Assistant, and Bixby have been increasingly used by customers who are looking for convenience and faster results.

In order for your business to be found through voice search, it is essential to feature its main information such as address, hours of operation, phone number, products, and services on the most popular voice search platforms.

What Does Your Reputation Say About Your Business?

Every business today needs to focus on reputation management to stay competitive. A study by TrustPilot revealed that consumers value a positive online reputation more than the quality of products and services when deciding where to shop or hire. With so many customers relying on voice search and map apps to find local businesses, it’s essential to ensure your business is easy to find and looks great across platforms like Google Maps, Siri, and Google Assistant.

Managing your online presence doesn’t just mean keeping information accurate—it’s about engaging with customers, responding to reviews, and showcasing the great experiences others have had with your business. These actions help build trust and create a lasting impression, ultimately driving more customers to choose your business over the competition.

Build Your Online Presence with iMapping by Broadly

iMapping by Broadly keeps your business information accurate and consistent across maps, directories, and voice search platforms. Sync your details to Google, Apple, Bing, Facebook, and more while tracking keyword rankings, monitoring SEO visibility, and showing proof-of-performance—all from one dashboard.

Standard

Best for businesses looking for an introduction into managing their online presence.

$39

  • Sync business information to Google & Facebook
  • Track performance of 3 keywords in Google Search & Maps
  • AI-powered business descriptions — save time with auto-suggested content
  • Monitor progress with monthly keyword refresh
  • Integrated Google Business Profile insights (calls, map views & more)

Pro

Best for businesses ready to expand their online visibility and track SEO performance.

$59

Everything in Standard

  • Sync business information to Google, Facebook, Apple, Bing, Instagram, and X
  • Track 15 keywords in Google Search & Maps
  • Local SEO Grid — pinpoint growth areas with geolocation rank tracking
  • Weekly keyword refresh for up-to-date insights

Premium

Best for businesses that want complete coverage across major directories.

$119

Everything in Pro

  • Sync business information to 30+ additional directories, AI & apps (Google, Apple Maps, ChatGPT, Yelp, Amazon Alexa, and more)
  • Instantly update listings from one dashboard — push changes in real-time
  • Protect listings from unwanted third-party edits
  • Proof-of-performance reports showing fixed & accurate listings

Looking for something more? Give us a call.

76%

of people who search for something nearby on their smartphone visit a related business within a day.

Source: Think with Google

+1 Billion

of voice searches take place every month. 27% of searches are made smartphone.

Source: demadsage.com

77%

of smartphone users, utilize maps applications, using Voice Search to find the nearest local businesses.

Source: Think with Google

Get discovered by
clients with CarPlay

CarPlay is a smarter, safer way for customers to use their smartphones while driving to find your business location with ease. Currently, is found in 98% of new cars in the US. Local businesses have a huge opportunity to reach new customers daily with the search engine features built into the major navigation applications that millions of people use. Do not lose out on the opportunity to gain new traffic.

clients with carPlay<br />